How Tracket simplified time tracking for a digital marketing agency Hook + Ladder

About Hook + Ladder

Hook + Ladder is a digital marketing agency based in Calgary, Canada. They have over 50 people working remotely from North and Latin America, offering services like digital advertising, SEO, and social media management. As they grew quickly over the last three years, they needed better tools to manage their growing team and complex projects efficiently, including time tracking.

‍

Challenge: inaccurate and frustrating time tracking process

At first, Hook + Ladder used a third-party software for time tracking and monday.com for day-to-day tasks and project management. They weren't completely happy with this setup because using two different systems resulted in a lot of inaccuracies.

This is when Hook + Ladder decided to build their own time tracking solution within monday.com. They created a custom board for time tracking with various automations. However, 6 months after implementation, they still faced some challenges. Carolina Marenco, the PMO Lead from Hook + Ladder, continued her search for a solution that would tick all the boxes.

‍

Solution: a straightforward and fully integrated time tracking app

After pausing their time logging efforts, Carolina explored existing time tracking apps in the monday.com marketplace. She found two promising options, but decided to go with Tracket.

“We thought that Tracket was very straightforward, easy to understand and use. After a year of trying out different time tracking solutions and a stressed-out team, we were looking exactly for that, a user-friendly app. We also needed a scalable long-term solution, as our team grows very fast. We decided that Tracket is the app that fits our needs.”

‍

Results: faster work, more focus on important tasks, and happy employees

Tracket quickly became popular at Hook + Ladder. After implementing it, the time employees spent logging and approving hours dropped significantly. Features like pinning recurring tasks saved even more time, minimizing daily routines.

“With the solution we built on monday.com it could take us an hour to do time tracking. It was a lot of effort. But with Tracket if someone logs in they immediately understand how to use it and they can do it fast”, says Carolina Marenco, the PMO Lead from Hook + Ladder.

The feedback from the team was very positive. Tracket's intuitiveness allowed everyone to focus more on their main tasks. It also provided powerful reporting tools, helping the team understand how time was spent on projects. This insight allowed for better planning and resource allocation for future projects.

‍

Conclusion: ready for growth 🚀

The team at Hook + Ladder is very optimistic about Tracket's impact. They believe that as the agency grows, Tracket can support this growth, whether it's for 50, 100, or 1000 employees.

With Tracket, Hook + Ladder has overcome its time-tracking frustrations, setting the stage for more data-driven decisions and long-term growth.

‍

Do you want to learn more about Tracket? Start your 14-day free trial to take control over your time and resources!