August 9, 2023

The importance of good UX design in our development team

Daniëlle Overdevest


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In today's highly competitive digital landscape, user experience (UX) design has emerged as a critical factor for the success of any software product. As a development team working on apps like Tracket for and Atlas CRM for Atlassian, we recognize the significance of investing time and effort into creating exceptional UX and UI designs.  As the two designers of Avisi Apps, we (Daniëlle and Thijs) are happy to tell you why.

Increasing user adoption:

A compelling UX design can significantly impact user adoption rates. When users find an application easy to navigate, visually appealing, and tailored to their needs, they are more likely to embrace it and become long-term users. By focusing on UX design, we aim to create a strong first impression that engages users and encourages them to explore the full potential of our apps.

Maximizing efficiency and productivity:

As product designers, we understand that good UX design surpasses aesthetics alone. It’s an approach that focuses on streamlining workflows, minimizing friction, and enhancing productivity. By conducting user research and gaining an understanding of their needs, pain points, and goals, we have the opportunity to optimize the user journey and eliminate unnecessary steps. The result? Increased efficiency, reduced errors, and an overall smoother and more satisfying user experience.

Differentiating our apps:

In today's saturated market of similar apps, exceptional UX design becomes a differentiator. As product designers, we embrace the challenge of working within existing design guidelines while still infusing unique elements into the user interface. This approach allows our apps to shine and stand out from the crowd. Our goal is to create a distinctive and memorable experience that positions our apps as the preferred choice for users seeking a superior UX.

Iterative improvement:

We recognize that user expectations and preferences are in a constant state of evolution. However, it's not just the users themselves who change; the platforms on which our apps reside also undergo continuous advancements. To stay ahead of the curve, we incorporate UX design as an integral part of our development process. This approach enables us to gather valuable user feedback, analyze data, and make iterative improvements. By continuously refining the user experience, we ensure that our apps remain relevant, adaptable, and in sync with the evolving needs of our user base. We understand that we can't afford to fall behind; instead, we strive to proactively embrace changes in technology and user expectations, ensuring that our apps provide a seamless experience.


In the ever-evolving landscape of software development, good UX design has become a non-negotiable aspect of building successful applications in our team. By prioritizing UX design and dedicating time and effort to this crucial aspect, we aim to deliver exceptional products like Tracket and Atlas CRM. In future blog posts, we look forward to diving deeper into the principles, processes, and benefits of UX design. So stay tuned for more information on how we use UX design when developing our apps.

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