The Missing Piece of Atlassian’s System of Work

Jira keeps your work moving. Confluence keeps your documentation organized. But where do your customers fit into Atlassian’s System of Work?

They don’t. Yet.

Atlassian has built a robust ecosystem that connects work management and documentation. Jira ensures tasks are completed, while Confluence centralizes knowledge. However, customer information often remains scattered across various platforms like HubSpot, Salesforce, and outdated spreadsheets. This fragmentation leads to customer insights being disconnected from Jira issues and Confluence pages. In other words, your customer is disconnected from the work you are doing for them. Which is kind of weird, isn’t it?

Atlas CRM fixes that. It puts customer management inside Jira and Confluence—right where it belongs. Work, documentation, and customers, finally in one place.

Why this matters in Atlassian’s System of Work

Most work starts with customers. A support ticket triggers a development sprint. A sales opportunity drives new feature priorities. A customer meeting shapes your product roadmap. Yet in Atlassian's System of Work, customer information often lives on the outside looking in.

Atlassian's System of Work is built on three fundamental principles: Align work to goals, plan & track work, and unleash collective knowledge. While Jira and Confluence excel at these principles for internal processes and documentation, there's been a crucial piece missing—customer relationships.

The cost of this disconnect is clear. According to Atlassian, teams waste up to 5 hours weekly searching for information, much of it related to customer context. Knowledge workers now use twice as many apps compared to 2019, constantly switching between tools to piece together the customer picture. For distributed teams who can't simply tap a colleague's shoulder to ask about a customer's status, this fragmentation is particularly challenging.

Why does this matter?

Your projects live in Jira. Your notes reside in Confluence. But if your customer data is stuck in some 2018 spreadsheet or siloed in non-Atlassian tools, you're missing the full picture. Teams waste time searching for information, switching between platforms, and making decisions without complete context.

Atlas CRM keeps customer info where the work happens:

• A comprehensive customer view in every Jira issue and Confluence page—no more hunting through emails or external systems.
• Sales and support history linked directly to your work—so everyone knows what’s going on.
• Gmail and Outlook integrations keep customer details inside Atlassian, not lost in an inbox.

How Atlas CRM Completes Atlassian’s System of Work

Atlas CRM changes this by bringing customer relationships inside the platform where teams already work. This isn't just about adding CRM features to Atlassian—it's about completing the System of Work by connecting customer relationships to where work happens.

• Align work to goals: When your customer relationships live in your System of Work, teams can directly connect their objectives to customer impact. Support tickets automatically link to customer histories, development work ties to customer requests, and every team member can see how their work affects specific customers. No more disconnected systems hiding the relationship between work and customer outcomes.
• Plan & track work: Teams waste up to 5 hours weekly searching for information and use twice as many apps compared to 2019. Atlas CRM addresses this by putting customer information right where work happens. Sales opportunities connect to development work, customer interactions appear in project tracking, and support cases link automatically to customer records. Every task, issue, and project gets full customer context.
• Unleash collective knowledge: 86% of Atlassian customers report breaking down silos on the platform. Knowledge silos disappear when customer relationships become part of your System of Work. Atlas CRM takes this further by integrating customer emails, meeting notes, support interactions, and sales progress into one place, accessible wherever teams work in Jira and Confluence.

What does Atlas CRM do?

Atlas CRM introduces three key elements to Jira and Confluence: Companies, Contacts, and Sales.

• Customer Interaction History: View the full timeline of customer interactions, including emails, calls, support cases, and deal progress, all in one place.
• Gmail & Outlook Integrations: Automatically sync emails into customer profiles, ensuring that crucial conversations don’t get lost in inboxes.
• Jira Service Management Integration: View JSM tickets in the same timeline as emails and meetings for full context.
• Contact & Deal Management: Track deals, leads, opportunities, and monitor sales progress, and connect them directly to Jira issues so teams can collaborate seamlessly.
• Powerful JSM Automations: Provides customer context for service agents.
• JQL-Powered Customer Searches: Run advanced queries like “Show all open issues for X company” to get a clear view of customer-related work inside Jira.

Built for teams already using Atlassian

Atlas CRM is made for companies that work in Jira and Confluence every day. It adds customer management where it makes sense—inside the tools teams already use.

So, is Jira a CRM? Not exactly. Jira is great for tracking work, but it wasn’t designed to manage customer relationships. Atlas CRM changes that. It keeps customer data, sales, and interactions connected to the work happening in Jira, so teams don’t have to switch between spreadsheets and external tools to get the full picture.

In summary

Jira tracks work. Confluence stores knowledge. Atlas CRM connects both to the people who matter most—your customers.

It’s not just another add-on. It’s the missing piece of Atlassian’s System of Work.

Try Atlas CRM today.

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