Volkan Selim Cantürk
Growth Marketer
Celebrating the Numbers and the People
In 2015, inside Avisi (yes, our parent company), we were doing what many teams do when work grows faster than structure. Sales notes lived in emails. Deals in spreadsheets. Support history somewhere in Jira. Context everywhere except where decisions were made. It wasn’t dramatic, just the slow drip of small frictions that cost you a morning.
So we tried something simple. Put the customer inside our work. Not “integrate.” Not “sync.” Just live where the work already lives. That first build became Atlas CRM. We shipped it to solve our own pile of annoyances, then made it available to anyone else who was tired of the same pile. Turns out a lot of people were interested.
That’s the part we’re celebrating today. Ten candles on the cake. Here’s what makes it real.
Today Atlas CRM runs in 2,000+ active installations with 65,000+ users. Together they’ve logged 13M+ customer and sales interactions. Not vanity, just a trail of who said what, why a deal stalled, and when to nudge instead of guess.
Every line is a skipped goose chase. One less “who owns this.” One fewer “forward me that email.” One more “we already have that.”
Other CRMs promise a single source of truth. Atlas CRM just puts the truth where you already are. Here’s what that looks like on a normal Tuesday.
Fewer “did you see my email” ghosts in the afternoon.
Numbers are one way to tell the story. Another is to look at who trusts Atlas CRM with their customer relationships.
Organizations like USDA, Save the Children, McKinsey & Company, Chapman University, Draper, Maritech, Wicked Fox, EDC, MCK Suppliers, and GTA all run their customer data inside Jira and Confluence with Atlas CRM. They could pick from a shelf full of CRMs, but they chose the one that doesn’t ask their teams to leave Atlassian behind.
Closer to home:
The logos prove the scale. The case studies prove the impact. And the numbers — 8 million linked Jira issues, 3.5 million contact updates, 120,000 comments — show the sheer volume of real work that now happens with customer context in view.
Behind each number is a team that wanted fewer blind spots and found them here.
We are Avisi Apps, but Atlas CRM is not just an app. It is ten years of people showing up with their piece of the puzzle.
The developers who built and rebuilt until the code held. The product leads who kept asking what problem we were really solving. The business developers who carried the story into boardrooms and partner calls. The marketers who gave it a voice and made sure it was heard. The support team who turned tickets into trust.
Ten years in, Atlas CRM is the sum of those choices and those people. The names matter as much as the milestones, because without them, the candles on the cake would not be lit.
By 2026, Atlas CRM will light its next candle by going Forge-native. That means it will sit even closer to Jira and Confluence, with customer context showing up in the places people already work. The navigation will shift, the screens will look different, and yes, it might take a moment to get used to. But once it clicks, it will feel like the CRM was always part of the room.
We are also making Atlas CRM smarter in ways that actually save time. Teams should spend less time updating systems and more time focusing on their customers. In the coming years, Atlas CRM will help automate more of the background work and surface the insights that matter.
Sales teams will keep getting a stronger hub for their day. From relationships to follow-ups to tracking progress, the pieces will live together instead of apart.
And we’ll keep shipping the unglamorous things too. Better imports. Smarter defaults. The kind of details you only notice when they’re missing.
As the product evolves, we’re investing more than ever in design and customer feedback. The best ideas rarely come from a roadmap session. They come from a Tuesday when someone ran into a problem and told us about it.
The vision hasn’t changed in ten years. Keep the customer inside the work. Keep context close at hand. Keep improving in ways that matter.
If you’re already on Atlassian, you don’t need another place to manage customers. You need the customer inside the place you already manage everything else. That’s been the idea since our first “please stop the copy-paste” moment at Avisi in 2015.
Ten years later, the idea still works. The numbers agree. The people do too.
Ten candles for Atlas CRM also mean ten candles as part of the Atlassian story. Without Jira, Confluence, and the Marketplace, Atlas CRM wouldn’t exist. So while we’re celebrating, we’re also raising a glass to Atlassian for building the ecosystem that made this decade possible.
Blow out the candles, keep the flame. Here’s to the next ten!